Branding and Campaigns
Fathom Science, LLC
Brand Identity, Logo, Website
The client is a blog writer and instructor for high school and prep school students. The creative brand is approachable and fun. The dash in the logo is a nod to the affordable website domain: fathom-science.com
I created this website for a writer with a passion for teaching others about science, technology, and medicine in a language anyone can understand.
The client had a blog site and was familiar with WordPress. We secured a new domain, and I created the newly branded website beyond just the blog. The new website became more engaging with public speaking, interviews, and my client's background.
Stu Clark Wallcovering, LLC
Website: stuclarkwallcovering.com
Stu has a family business; the clients are interior designers using high-end wallcoverings for an elite clientele.
Trust is essential when working inside private homes, yachts, and luxury getaways. The site is the perfect combination of precision craftsmanship with the feeling of getting to know the team on a personal level.
Branding / Campaigns – Conference
Force for Change Conference
Newark, NJ
Brand Identity, Logo, Posters, banners, flyers, floor decals, print ads, presentations, social media, and digital graphics.
Force for Change was a women's business and networking conference held at the Marriott Newark Airport in NJ. The objective of the brand was to evoke a feeling of introspective strength and excitement.
I provided strategic concepts, art direction, and design for all conference materials and the online event application. I worked with the strategic team, including PR, university, politics, news, finance, technical, and business representatives. The conference evolved from several breakout rooms and speakers to a pitching room for new business concepts with investors. It was a full day of non-sto
Chaka Khan was one of the speakers at this conference. She has several businesses besides being a singer/songwriter in entertainment. She was the highlight feature and added a little sex appeal to this conference for women in business. Chaka took the Force event to a new level.
Branding / Campaigns – Event Themes
Leading Women Entrepreneurs
Recognition Award Themes
Logo & Illustrative style
Posters, banners, programs, print ads, presentations, social media and digital graphics. Magazines and Newpapers.
The LWE Award Ceremony design and themes evoke a feeling of empowerment for the businesswomen leaders that have reached a milestone in their career.
The evening recognition events are at the Liberty House overlooking lower Manhattan across the Hudson River.
Every year I have designed an exciting new look for these events; each logo wordmark for the theme is combined with the illustrative style and used consistently on all the marketing materials.
I am a strategic partner in the process, from planning to implementation and presentation design in support of these events.
Additionally, I create an LWE feature section for either NJ Monthly Magazine or NJBIZ print and digital newspapers. We include these themes and feature the winners.
I usually provide three design options for the client to choose from, and in many cases, they like them all and decide to use each theme for different events. In this case, the Transforming Tomorrow Together theme was used for Leading Women Entrepreneurs and Intrapreneurs.
Campaigns – Print Advertisements
Vollers
Business to Business Ad Campaign
Trade Magazine Ads
The client team wanted a stronger look for the brand and supplied some outstanding photography. I came up with the bold one-word headlines and worked the photos and services into the layout in various ways. The trade magazines have slightly different audiences, and we alternate the images rather than the messaging.
We strive to keep things fresh with yearly updates to the branded Ads. This year's Campaign brought the client's areas of expertise to the forefront.
The strategic direction for this design targets the audience: site work and paving. Additionally, I design all Ads to allow for a congratulatory message with Voller's partners in business.
Branding / Campaigns – Corporate Pharma
Merck & Co. Inc. | MSD
Ezetrol Physician Detail Aid
I spent about half of my career in the Pharmaceutical Industry at the worldwide headquarters of Merck. Merck is known as MSD outside the US and Canada. Our creative group worked internally with Marketing and externally with Ad Agencies. I provided Art Direction for the photoshoot and worked with marketing on the business planning and messaging fro
MSD Cardiovascular Exhibit Environment
ESC Exhibit in Stockholm, Sweden
The European Society of Cardiology Congress was the most extensive exhibit environment I have worked on and featured four prescription products under the MSD umbrella. I designed graphics consistent with the Detail Aid and the MSD corporate branding, working with a team on structural planning, wall, panel design, and execution.
Saflutan Brand Identity, Global Branding Guidelines, Detail Aid, Patient Information, Patient Instruction Video
Saflutan was a new ophthalmic product to treat glaucoma. I worked on the launch brand identity for global use. I art directed and reviewed all materials, from the logo and color inception to the final exhibit and product packaging. Glaucoma often requires switching or adding drops to lowe
MSD Ophthalmology Exhibit Environment
ESO Exhibit Copenhagen
Working with marketing, the agency, and the exhibit house, I managed the Glaucoma exhibit booth's creative process and art directed the glaucoma video. The booth combined the legacy product Cosopt with the new launch of Saflutan and Cosopt PF. Additionally, I designed the Cosopt backlit panels and wall graphics.
MSD Ophthalmic Product Packaging
Zioptan and Cosopt PF
Working closely with the manufacturing division, I designed the packaging and managed the creative for Zioptan and Cosopt PF. The photos are of the single dose packaging for consumers. There are many details that accompany the packaging for the pharmacy, right down to the color of the bottle cap.